The Director of Audience Development will nurture and develop audiences for The Joffrey Ballet by finding innovative ways to increase patron loyalty and cultivate new audiences. Identify and develop relationships with local community groups, organizations and businesses in order to engage and develop audiences. Implement, monitor and evaluate successful campaigns, loyalty programs and projects while working closely with the Marketing and Development teams.
Responsibilities include but aren’t limited to; development and execution of New Audience Development Initiative, develop annual sales goals, track metrics and evaluate audience development against key performance indicators, develop strategies and programs that create and enrich engagement, develop data collection methods, identify affinity groups and develop events and outreach/engagement strategies, develop conversion strategies that create pipeline of prospect, to ticket buyer to subscriber to donors, gather data on consumer demographics, preferences, needs, and buying habits, introduce new data collection methods including interviews, questionnaires, focus groups and market analysis surveys, measure the effectiveness of marketing programs and strategies, create and cultivate partnerships that enable goals, including individuals, foundations, corporations, publicity outlets and local community organizations and develop mutually beneficial relationships with local arts organizations, community groups and companies who wish to become involved with The Joffrey Ballet.
QUALIFICATIONS / REQUIREMENTS: Minimum 3 years of experience in marketing, communications and/or arts engagement. Highly motivated and collaborative individual who has excellent written/verbal communication and interpersonal skills. Demonstrated ability to handle multiple projects simultaneously. Highly computer literate. Sincere commitment to work collaboratively with all constituent groups, including staff, board members, donors, community groups, program participants, and other supporters. Deep commitment towards diversity, inclusion and equity. An undergraduate degree in communications, public relations, marketing or similar disciplines is strongly preferred.
WORK SCHEDULE: Monday through Friday, 8:30am-5pm, additional hours as required.
The Joffrey is a world-class, Chicago-based ballet company and dance education organization committed to artistic excellence and innovation, presenting a unique repertoire encompassing masterpieces of the past and cutting-edge works. The Joffrey is committed to providing arts education and accessible dance training through its Joffrey Academy of Dance and Community Engagement programs.