We are seeking a lead social strategy expert who’ll play a critical role in helping us build a social media brand presence that inspires, thrives and drives revenue across multiple audiences and platforms. This position will utilize social media strategies that are both informative and persuasive in telling the story of our beeloveâ brand in relation to workforce development training for formerly incarcerated individuals. This position will be responsible for capturing the attention and admiration of consumers in social media and customizing content for different audiences and platforms.
Who we are:
Sweet Beginnings LLC is a wholly owned subsidiary of the North Lawndale Employment Network. It offers full-time transitional jobs to citizens returning from incarceration in a green industry—the production and sales of all-natural skin care products featuring its own urban honey under the beeloveâbrand and manages apiaries (bee farms) through the Chicagoland area.
Not only does Sweet Beginnings respect the earth in the production of its products, it provides important transitional job opportunities for community residents who struggle with barriers to employment. Sweet Beginnings workers make beeloveâ products, package and ship products, track inventory, fill product orders, sell at retail outlets such as Mariano’s and Whole Foods, perform quality control, and harvest honey. Though these are transitional positions, Sweet Beginnings employees demonstrate all the qualities required of them in a permanent job, including punctuality, workplace etiquette, interpersonal communication, independent work habits, and how to effectively work in a team.
Who you are
Have a passion for social media and a thirst for continual learning to follow this fast-paced field and stay on top of best practices
Consider yourself a thought leaders in taking a market-driven role to build our relationships with a range of stakeholder through social media
Can maintain a social presence across social channels with content that is fresh and frequent and includes incentives for consumer participation
Do not shy from answering tough questions and providing insight concerning social media education and application for lasting impact to our communities and consumer network
Possess business intelligence and understand the components and capacity of our social enterprise, consistently seek ways to push us forward through social media
Quantitative skillsto flawlessly analyze our social data and the algorithms behind social media performance
Researcher capable of developing media lists (traditional, social, digital influencers) for specific projects and pitch client stories for placement opportunities
Have a collaborative and team spirited work philosophy
Bachelor's degree from an accredited four-year institution with a concentration in Marketing, Communications, English, Journalism or other relevant field
2 years of professional experience in media relations, corporate marketing, public relations or journalism
Experience with traditional, digital and social media platforms
Proficiency in Associated Press (AP) writing style
Proficiency with basic computer programming
Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, and Outlook)
You have a car, valid Illinois driver’s license and insurance
$20 per hour with a monthly compensation cap according to contract terms.
Please submit your resume to email@example.com and place “Social Media Consultant” on the subject line.
Expected Start Date
On or before March 16, 2018
About North Lawndale Employment Network (NLEN)
The North Lawndale Employment Network (NLEN) assists North Lawndale residents through innovative employment initiatives that lead to economic advancement and an improved quality of life. NLEN was founded in 1999 through an 18-month community planning effort led by the Steans Family Foundation to serve the unmet employment needs of the North Lawndale community. In 2004, we launched Sweet Beginnings, a social enterprise and wholly owned subsidiary of the North Lawndale Employment Network.
NLEN continually updates its services to meet the employment needs of clients and the community at large. NLEN’s approach to addressing the extremely high rates of unemployment and underemployment in North Lawndale is to offer employment services and transitional jobs to North Lawndale residents, many of whom are formerly incarcerated persons and others with significant barriers to employment.