The Market Development Manager partners with FamilyFarmed’s CEO, Development and Marketing + Communications teams to develop and execute integrated strategic sales and partnership initiatives. This position requires extensive experience creating market development strategies, project management, strong presentation skills, an established network and the ability to deliver both short-term and long-term results while working independently and with others.
The Market Development Manager will build relationships with trade buyers and regional Good Food Producers to educate stakeholders and increase Good Food product sales in the Midwest. As a result of these relationships, buyers and sellers of Good Food will be active in the Good Food EXPO, Good Food Financing and Innovation Conference, Good Food Accelerator, and other FamilyFarmed programs (including government grant-funded projects).
The Market Development Manager is responsible for planning and implementing sponsorship sales and procuring partners for FamilyFarmed special events.
The Market Development Manager is responsible for collaborating with other FamilyFarmed staff to ensure mission and funding alignment of market development activities.
Stewardship of existing sponsors/partners and securing new sponsors/partners
Developing sponsorship collateral materials
Sponsorship Sales and deliverable fulfillment
Implementing metrics tracking systems to track market development efforts and generating relevant reports through CRM system
Identifying and developing a database of prospective Good Food buyers and producers to target for sales and promotional efforts
Engaging Good Food buyers and encouraging them to buy product from local producers
Assisting producers in developing new products and sales strategies
Working with buyers and producers to assess current and new market opportunities
Managing programs pertaining to all market development activities in which FamilyFarmed engages, including staff, budget and reporting management
Engaging with other internal market systems practitioners and mentors through public speaking opportunities, webinars, peer-to-peer networking events, learning forums, e-discussions, delivery of case studies; and developing and maintaining online tools for potential collaboration
Taking the lead in recruiting buyers and sellers to participate in the Good Food EXPO and other events that connect players in the supply chain
Assisting in development of new events to connect Good Food buyers and sellers
Developing short-term and long-term integrated strategic marketing plans to build sales of Good Food that align with the goals and objectives of FamilyFarmed and its programs
Upholding the reputation of the FamilyFarmed by delivering superior client service and demonstrating value to key audiences
Building and maintaining positive relationships with internal resources and external partners, vendors and agencies to manage complex projects and ensure timely, high-quality strategy development and deliverables that align to the overall vision and purpose.
Competencies + Skill Sets
Experience in managing relationships and recruiting new contributors from non-conventional sources
People, Budget and Program Management Skills
Intimate understanding of traditional and emerging marketing channels
Ability to think creatively and innovatively
Professional judgment and discretion
Analytical skills to forecast and identify trends and challenges
Exemplary communication skills (written, verbal, public)
Highly conscientious with a sense of humor and the ability to manage multiple priorities
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bending or standing on a stool as necessary.
Position Type/Expected Hours of Work This is a full-time position. Typical hours of work are Monday through Friday, 9:00 a.m. to 5:30 p.m., 40 hours per week.
Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.
Equal Employment Opportunity/Affirmative Action
It is FamilyFarmed's policy to provide employment, training, compensation, promotion and other conditions or opportunities of employment without regard to race, color, religion, age, sex, national origin, ancestry, citizenship, disability, veteran status, marital status, sexual orientation, or parental status.
FamilyFarmed will take affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to race, color, religion, age, sex, national origin, ancestry, citizenship, disability, veteran status, marital status, sexual orientation or parental status. Such action shall include, but not be limited to, the following: employment, job classification, upgrading, promotion, demotion or transfer, recruitment advertising, layoff or termination, rates of pay or other forms of compensation and selection for and quality of training.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Required Education and Experience
Minimum of 5 years demonstrated experience in sales and business development
Ability to negotiate complex partnerships and create multi-level relationships
Excellent problem-solving and communication skills with the ability to work in a team environment both internally and externally
Strong business analytics, strategic planning and execution skills
Ability to manage vendors and budgets effectively and efficiently
Creative thinking with proven ability to bring innovation to projects and processes
Preferred Education and Experience
Master’s degree in sales, marketing or business administration
Knowledge and experience in negotiating public + private sector partnerships
Our Mission and Values
FamilyFarmed.org is a non-profit organization committed to expanding the production, marketing and distribution of locally grown and responsibly produced food, in order to enhance the social, economic, and environmental health of our communities.