Imagine working in an organization in which your talents and expertise can have a meaningful impact on the lives of at-risk children. At the Ounce of Prevention Fund, we are leaders in Early Childhood Education, true champions of children and investors in the future of every son, daughter, family and community. Our mission-driven team works together with parents, caregivers, educators, early learning practitioners and industry leaders to develop the programs, research and policies that will help ensure all children can reach their full potential in school and in life.
As a member of the marketing and innovation team, the Sr. Marketing Manager, Product Solutions will play a critical, strategic role in leading product development, optimization and business-to-business marketing efforts for new and recently launched product lines that will address key challenges in the early childhood field. This position reports to the Chief Marketing Officer.
Essential Job Duties
Lead the development and implementation of marketing strategy and integrated marketing and communications plan for new and recently launched products – outlining marketing strategies and tactics
Build an understanding of and segment communications for prospective target audiences
Lead and execute primary market research activities and analyze secondary research as needed.
Support product development and optimization efforts by strategically evaluating the feasibility and viability of innovation initiatives
Lead the initial development and implementation of motivating digital and print content and messages to drive awareness and ultimately usage and loyalty
Manage analysis of all marketing activities across digital and print communications and report on these activities on a regular basis
Lead the creation and distribution of marketing materials to support ongoing sustaining efforts utilizing relevant marketing channels to reach audiences effectively
Support event marketing planning for relevant conferences and events to help achieve overall business goals
Lead and manage the work of freelance/external creative partners
Serve as the marketing representative/voice, coordinating the work with cross functional product and program teams
Partner closely with project director and cross functional development and implementation teams to ensure marketing efforts support overall project goals
Perform other job-related duties as requested
Knowledge, Skills and Abilities – May be representative, but not all-inclusive, of those knowledge, skills and abilities commonly associated with this position.
Strong communications skills (oral, written, presentation, interpersonal) and collaborative approach to project development and management Prior experience leading, creating and accomplishing the goals of a marketing plan and communications strategy, ability to think strategically and deliver tactically
Strong analytical skills. Candidate should have quantitative skills and the proven ability to analyze and report data across multiple channels, and manage budgets
Demonstrated ability to cultivate and sustain relationships with diverse audiences including peers and leadership
Exceptional attention to detail
Self-starter with demonstrated ability to meet deadlines in a fast-paced environment
Desire and ability to learn about issues relevant to infants, children, and families
Ability to communicate and respond in a manner which consistently demonstrates respect, concern, and responsiveness
Strong leadership and project management skills with demonstrated ability to prioritize and manage multiple priorities
Demonstrated ability to organize complex tasks and prioritize multiple assignments
Demonstrated timely follow-through and ability to work at a rigorous pace and meet deadlines
Interest in and ability to readily acquire knowledge of a broad array of program, policy, research, and communications critical to the work of the Ounce
Ability to collaborate and foster collaborative activities
Work Environment – Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
General office conditions. Exposed to moderate noise levels.
Must be able to travel within and between sites. Some sites may necessitate climbing stairs.
Physical Abilities - Activities that are commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Required to sit at a desk and focus on a computer screen for the majority of the day.
Frequently required to talk and listen to other individuals.
Must be able to use repetitive wrist, hand and finger movements to type regularly.
Must be able to lift objects up to 5 lbs. in weight.
Clearly hearing required to understand telephone conversations.
Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust focus.
Regular attendance is a necessary and essential function.
Required Qualifications – Required qualifications to effectively perform the job. An equivalent combination of education, training and experience will be considered. (Additional requirements may be designated by position.)
Bachelor’s degree in business administration, marketing, communications, public relations, English or related field required. Master’s degree in related field preferred
Minimum five (5) years of experience in brand, marketing, innovation/new product development and/or communications, with a track record of results, demonstrated skills, and advancement required
Proven strategic and creative thinker, with innovation and project management experience
Experience with Salesforce and/or Marketing Cloud preferred
Experience working in collaborative/ matrixed and/or mission-driven organization(s) preferred
Experience working with the Stage Gate innovation process (or equivalent) to strategically evaluate new initiatives a plus