Assistant Director of Communications and Audience Development
August 20, 2018
Full Time - Experienced
4 Year Degree
High-profile Chicago cultural non-profit seeks a full-time Assistant Director of Communications and Audience Development. This versatile position develops and executes strategies to grow audience and strengthen the organization’s visibility through marketing initiatives, media outreach, audience analysis and external communications.
Develop and manage visitor survey program, lead audience analysis, analyze data to create strategy for initiatives, and evaluate audience building success. Work collaboratively with various departments to develop metrics and KPIs.
Strategize and manage omni-channel rollouts of capital initiatives in collaboration with the department director.
Manage ad buys and strategize advertising campaigns across all media platforms, including print, digital and social.
Managerial responsibility for media outreach and media relations, proactively seeking print and digital placements, responding to inquiries, and achieving high visibility for the organizational brand and programs.
Oversee email marketing program, develop calendar, content, evaluate results, and make data-driven recommendations for optimization.
Manage omni-channel marketing ROI analysis and reports.
Assist in managing workflow in communications office and act as department head in the absence of the department director.
Exceptional written and oral communication skills
Analytic skills with facility to interpret data to drive strategy and evaluate results
Experience with earned media, from outreach to placement reports
Familiarity with all media platforms
Understanding of digital advertising and social media trends
Organized and detail-oriented, with ability to manage multiple projects and meet deadlines
At least 5 years marketing/communications experience. Agency experience and humanities background preferred.