The Associate Director will have primary responsibility for reporting, analysis, and budget tracking. This will include active participation in the development and evaluation of department-wide strategy and tactics, including direct response marketing, frontline services, events, and communications, across all Individual Giving departments. Will provide comprehensive performance analyses to management and will serve as project lead for efforts to improve performance of revenue-and engagement-generating initiatives through modeling, data mining, and other analytics techniques.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Assist Director in the development of data-driven membership acquisition, retention, and upgrade strategies and tactics with particular attention to net revenue and process optimization.

• Manage data collection, tracking, reporting, data cleanliness, and analysis for all department initiatives including revenue, customer service, and engagement projects. Work closely with Development Information Services to maintain data hygiene, consistent reporting across teams, and ongoing data overlay of member database.

• Prepare reports of KPIs and other findings; identify key insights and make recommendations for future actions. Lead deep dives into historic data.

• Maintain predictive models used by the department, including renewals, annual fund, and acquisition. Use models as diagnostic and analytical tools. Work closely with the Associate Director of Direct Response Marketing to generate prospect lists based on the predictive models and with the Associate Director of Member Services to manage incentive-based goals.

• Ensure individual giving areas of ticketing system are administered correctly and efficiently, including events, discounts/promo codes, and membership/annual fund PLUs.

• Support management in developing annual budgets and goals. Track and report on department expenses monthly. Monitor expenses in relation to revenue; identify opportunities to further maximize net revenue.

• Collaborate with and serve as primary department liaison to Development Records, Development Information Services, Information Services, Museum Analytics and other key analytics staff.

• Monitor analytics best practices across industries; identify opportunities to improve analytics sophistication.

• Manage membership acquisition intern(s).

• Build relationships across organization to communicate Individual Giving goals.

• Support Member and Donor Services team as needed by working any and all events or programming (lectures, workshops, classes, receptions) during the day, evening, and/or weekends.

• Other duties as assigned