Reporting to the Chief Marketing, Communications, and Development Officer, the Director of Marketing will lead a team of marketers responsible for the promotion of our services with particular focus on membership and program offerings. This is a core role that intersects with program leaders from creation of programs to marketing.
ESSENTIAL FUNCTIONS: Develop the strategy for messaging, promotion and selling of our products. Establish budget, reporting methods, and strategic marketing plan Make data-driven decisions to move the team and service-adoption forward and hit company goals. Lead a team of marketers to ensure the success and adoption of our services as they go to market. Conduct regular market research and competitive analysis
In 3 months
Launch our new website and registration site
Plan and integrate a new marketing technology stack
Nurture a collaborative working environment in department
Develop strong relationships with colleagues in all other departments
In 6 months
Create a marketing plan to support FY20 revenue objectives
Collaborate with team to create a content plan
Have a clear understanding of work culture and how to accomplish objectives collaboratively
Map out customer journey to create optimal staff and member experiences
In 12 months
Connect and improve sales and marketing funnels to align customer journey online and in person
Innovate on product marketing to enhance member experience
Create connections with community members from news staff to business leaders to city officials
Implement go-to-marketing strategies
Use market research and competitive analysis work to help define organization’s FY21 goals
BA/BS and 5 to 8 years of working in marketing, communications, branding, or digital
Direct experience working with marketing platforms such as social media, online ads, CMS, and/or email marketing software.
Leadership experience with excellent communication skills, both written and verbal.
A highly analytical approach, used in a wide range of responsibilities, from customer development, to service adoption, to sales processes; highly proficient in Microsoft Excel
Ability to lead and communicate cross-functionally with IT and other departments.
About McGaw YMCA
Founded in 1885, the McGaw YMCA is an open, charitable membership association. Our mission is to promote growth in spirit, mind and body through programs and services that strengthen community for all people in Evanston. The McGaw YMCA has a long history of supporting youth development, healthy living and social responsibility.
While McGaw has all of the features of traditional YMCAs (gym, exercise and aquatic facilities), it has a number of facilities that make it unique among its counterparts nationwide. These include a men’s residence, a NAEYC-accredited children’s center, and a residential camp in Michigan that welcomes more than 1,800 youth every summer.
Among its many offerings for people of all ages, McGaw is a respected provider of programs for all youth in the community. These programs promote academic readiness and success through specialized instruction, enrichment activities, tutoring and mentoring. They include Head Start, Y-Readers and MetaMedia, a digital media program and maker space for middle school youth.