Position Summary Reporting to the Executive Vice President of External Affairs and Vice President of Marketing Communications, the marketing and communications manager functions as the lead professional in managing UCAN’s organization-wide internal communications strategy; serves as the primary contact for the internal/employee communications team; ensures organizational initiatives, goals and projects are communicated to employees and stakeholders; and provides diverse editorial, marketing communications and creative support in external communications to the Development and External Affairs/Community Relations departments.
Essential Duties and Responsibilities
Manages the execution, monitoring and evaluation of UCAN’s internal communications strategy and the UCANLink employee portal, including maintaining consistent communication with and overseeing contributions from the internal communications team, and the senior leaders and the leadership teams.
Contributes to the creation, review, production and distribution of marketing communications collateral and appeals to highlight UCAN programs, special events, donors and fundraising campaigns.
Provides content management support via WordPress to the UCAN website and social media channels.
Creates, implements and oversees communications strategies and tactics that describe and promote UCAN and its services and resources for youth and families.
Provides editorial and creative support to UCAN’s Development Department to support the communications strategy for UCAN’s multi-year fundraising Campaign.
Supports the vice president of Marketing Communications in managing time-sensitive multimedia inquiries, preparing media pitches and in coordinating UCAN’s role in media sponsorships and marketing partnerships with community and corporate partners.
Provides research, writing, editing and proofreading support to the vice president of Marketing Communications relative to preparing UCAN executives, senior leaders and managers for media and other public and private appearances.
Provides communications support (e.g., research, writing, creative services and editing) for UCAN’s multi-year Strategic Plan.
Provides writing, editing and proofreading support for internal and external communications mediums, including email, e-newsletter, donor communications, collateral and annual report in support of UCAN’s strategic plan and fundraising campaign.
Provides creative and editorial input to help translate communications messages and strategies to graphic designers.
Provides counsel to help ensure internal and external communications messages are consistent across mediums and representative of various UCAN departments.
Responds to feedback and adjusts communications content accordingly.
Manages other duties as required in support of Development and External Affairs departments.
Professionalism and Work Conduct
Behaves with integrity, demonstrates high ethical standards and displays a positive image of UCAN.
Acts in a professional manner at all times and maintains appropriate boundaries with clients and staff.
Demonstrates accountability for results and keeps commitments to others.
Reports to work, meetings, trainings and job-related activities prepared and as scheduled.
Demonstrates openness and respect for cultural and socioeconomic characteristics of clients and coworkers.
Understands and supports UCAN’s standard of cultural proficiency and strives to meet it.
Accepts feedback and ideas from others and is constructive when giving feedback.
Bachelor’s degree in journalism, mass communications, public relations or integrated marketing communications required.
Minimum of 6 years of experience in roles related to above fields required
Knowledge of nonprofit best practices preferred
Special Knowledge and Qualifications
Excellent organizational and multi-tasking skills.
Excellent writing, editing, proofreading and communication skills, including the journalistic ability to source stories from UCAN employees and clients.
Ability to consistently meet deadlines and manage occasionally shifting priorities, sometimes under pressure, including deadlines for media relations.
Flexible approach to workload and scheduling.
Strong interpersonal skills, customer service focus and attitude in engaging and interacting with a variety of managers, staff, partners, clients, funders and community members.
Demonstrated or genuine interest in social services.
Demonstrated speaking skills to give presentations to staff regarding UCAN’s goals and values, and the ability to relay them to employees.
Creative ability to devise, executive and adjust communication strategies to meet strategic priorities to engage internal, external, private, public and volunteer audiences and partners.
Position Status: Full Time Non-Exempt
Internal Number: 19:ADM-009
UCAN builds strong youth and families through compassionate healing, education, and empowerment. Since the Civil War, UCAN has served the most vulnerable children, youth, and families, and has grown over 145 years into a premier social service agency serving over 10,000 individuals annually. UCAN programs address the impact of trauma: with a consistent presence, meaningful programs, and unrivaled organizational diversity and cultural competence. These trauma-informed programs include clinical and counseling services, support for pregnant or parenting teens, foster care placement, a therapeutic youth home, a therapeutic day school, transitional living programs, workforce development, youth leadership development, and violence prevention. At the heart of it all, UCAN’s vision is that youth who have suffered trauma can become our future leaders. UCAN is a consistent and compassionate presence in the lives of those who are most at risk. We start with the premise that communities with challenges possess strengths upon which they can build. From this premise evolves an approach to community support that fosters collaboration with existing neighborhood resources to strengthen communities,... one youth at a time. UCAN’s community efforts provide leadership development, supportive jobs for youth, individual healing, and mentoring. UCAN's founding is rooted in spirituality. In 1869, UCAN was founded by members of St. Pauls United Church of Christ (UCC) to provide a home for orphaned children of Civil War soldiers. The UCC and its predecessors have long advocated for social justice, including the struggle for the abolition of slavery and being the first to ordain African-Americans, women, and openly gay persons as clergy. Diversity is a core UCAN value, reflected in our staff, our minority-led Board of Directors, and our clients. It is vitally important that UCAN counteract the influence of discrimination on our communities, families and youth.